Rough and Sweet. Marques Almeida SS18


Roughness and sweetness collide in today’s femininity, and that was quite clearly shown in Marques Almeida spring-summer 2018 collection. The designers were intrigued in womanhood and its many faces, that’s why their show embraced many personalities. Dolly Parton’s song were on the soundtrack, so no wonder why Marta Marques and Paulo Almeida focused on the all-American classic: denim. From re-invented Texan Tuxedos to torn-up trousers, there were many options to choose from. Dolly Parton is woman to love and respect for many reasons. So did the designers think of Joan of Arc. The metallic gilets (worn over pink smocks) and armour-like total-looks were the main, smartly played nods to her powerful appearance that definitely fell into the first camp – roughness. But if you really think of a 2017 woman, the extra-large shoulder bags are here to support on daily-basis. Nicely covered in floral jacquard, they are both practical and pretty.


Collage by Edward Kanarecki.

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