Peter Do‘s name-sake label has been making waves since its very start (which was less than two years ago). The New York-based designer doesn’t do fashion shows and presents his collections off-schedule – those are two factors that could easily make him and his brand an off-the-radar outsider But Peter Do has a consistence in his work that many, much more established brands can envy: very clear, clean and minimal aesthetic that’s as precise as a razor. Do, along with Bottega Veneta’s Daniel Lee and Rokh’s Rok Hwang, shares a very specific alma mater that additionally attracts clients: Phoebe Philo’s Céline. But Philophiles won’t find Céline-like pieces at Peter Do, that’s not the point. Spring-summer 2020’s hero piece is an adjustable jacket that separates into a bolero and a backless waistcoat. Another highlight is the single-button jacket that fastens high and off-center on the torso, producing a nipped-in silhouette. The colour palette, mostly black and white, is beautifully contrasted with shades of ochre and rust. What else is sure about Do? Tailoring is key for the brand. And it definitely stole women’s hearts, if Net-A-Porter is restocking the current collection, and such important retail players as Dover Street Market and Bergdorf Goodman already have the Peter Do classics on their racks.
Collage by Edward Kanarecki.