For pre-fall 2020 – which got launched on-line in the middle of corona – Christopher Kane was thinking about making “a stripped-back collection,” a line-up addressing his label’s most distinct codes: “sharp tailoring, flounces, bell skirts, and chain mail”, as he told Vogue Runway. Although the process of designing the collection took place well before the pandemic broke in Europe, it has a concept that might really work well business-wise for other brands in the future. A well-edited pack of looks that clearly states what the brand is all about (in case of Kane: an intelligent, at times quirky, take on sexuality), a serve of few bold silhouettes that will actually sell (love the flared midi-skirts in electric red), something fun (the Naturotica t-shirts!) and in general, items that feel relevant and… desirable.

Collage by Edward Kanarecki.