There seems to be an attitude division in haute couture industry these days. The first camp challenges the couture conventions and focuses on creating phenomenal wonders, like in case of Daniel Roseberry’s Schiaparelli. The latter does “pretty” couture – and this season, Virginie Viard‘s Chanel stays in this safe camp. Her spring-summer 2021 line-up felt like a nostalgic memory of dreamy garden party somewhere in the south of France in pre-COVID reality. These are not, as Viard told Vogue, the conventional fancy nuptials one might expect from a Parisian couture collection, but instead “more bohemian style – more a wedding or a family celebration in a village than at the Ritz!” complete with “the mother and the aunt, and the 15-year-old girl dressing up for the first time” – the latter in a tiny little grown-up black dress of spangled black tulle worn with 1980s opaque white tights. A very fête galante vision draws in one’s mind. There are also boys at this wedding, or rather girls who, in Viard’s words, are “a little garçonne” and dressed in old fashioned boys’ clothes – tweedy Oxford bags, and waistcoats for instance, a reminder of Gabrielle “Coco” Chanel’s appropriations of menswear in her designs, and her literal borrowing from the wardrobes of her lovers including Boy Capel and the Duke of Westminster. The mother of the bride, meanwhile, has some chic little suits in silvery embroidery and lace to choose from, or a skinny shrunken cardigan jacket embroidered by Vernoux, while more adventurous guests might opt for a lace jumpsuit or a tiny tweed coat dress with a ruffled overskirt to tie on like an apron. There are “a lot of flounces and petticoats,” Viard continued, as though the Gypsy Kings were playing at the celebration and the guests in those big tulle skirts were going to spin around the town square. “There is a masculine/feminine side to the silhouettes,” she added, and the fairy-tale grandeur of these pale net ballgowns is brought into the real world when those skirts are paired with white boyfriend shirts, or singlets of crocheted chiffon, worked by the embroidery house of Montex. While at a first glance the collection strikes with a certain, relaxing simplicity, the details are top knotch couture standards, of course. This season, Viard has also worked with photographer Anton Corbijn, whom she met when he shot her for the December 2020 Vogue profile, La Vie de Virginie, and whose music industry credentials – he has shot videos for U2 and Depeche Mode, among many others and directed Control, the magisterial biographical movie about Joy Division’s Ian Curtis – appealed to the rock chick in her. It’s a lovely collection, yes, but I really love seeing Viard doing something a bit more rough.
“Live” collage by Edward Kanarecki.