Core. Marine Serre AW21

Digital Paris Fashion Week started today, and it hit off with Marine Serre‘s “Core” collections. We’ve got used to Serre’s dystopian visions, which appeared to be ironically precise (she pioneered face masks on the runway seasons ago…). However, her autumn-winter 2021 line-up is all about optymism and hope. The collection wasn’t heralded by a shallow short movie,  but by a website,, which went live at her regular spot on the Paris schedule. The website is a chronicle of all that goes into her designs, and ergo her view of the world, as much as it is a reveal of her new offering and a joyful, life-affirming celebration of family, friends, and community. “Core means the core of the brand, in much the same way as the idea of the core of a computer,” Serre said during a preview. “It’s all of the memory; how everything connects. Pragmatically,” she went on to say, “it’s been three years since we began. We’ve been doing a lot, being an extremely creative brand; we felt the urge to talk, ring the bell, raise the alarm, and reflect that in what we’ve created. This is maybe another moment. An opportunity to look at the interesting processes we’ve put in place; to really think about the garments and the materials we make them from – the transformation of those is really part of our creativity.” The collection is essentially a blueprint of all that Serre has accomplished since she launched the label, filled with her signatures. It’s also a pretty breathtaking and brilliant statement of what can be achieved in the space of three short years; what can emerge when you harness talent with a clear sense of purpose and convictions about what constitutes your values.

There are plenty of Serre’s upcycled silk scarves, draped around sinuous black dresses, which have been accessorized with talismanic metal belts and petite chain-strap bags, while other scarves have been worked into tunics and tees. Deadstock leather in shades of black, tan, and brown is graphically patched, with an anthropomorphic feel into blazers with squared-off shoulders, biker pants, and jeans-style jackets, sometimes layered up with short dresses created out of antique tablecloths. And the now iconic crescent-moon-motif-embellished bodysuits and regenerated denim or else was mixed with more hybridity in the form of sweaters and dresses collaged out of upcycled knits. All of this was shot on a terrific cross-generational cast of characters, kids included. “It was interesting to revise what we’d already done,” said Serre. “Basically the goal was to bring more real life to our design process, to bring garments into daily life.” Her solution was to ask the team to try things on, give their feedback, then modify to make everything more relatable. The website also houses a charming series of depictions of those within the extended Serre label family, wearing a few of the pieces, and engaged with their routines. “Cooking, spending time with your mother, in the garden, playing with your dog…pleasures which are simple,” said Serre, describing the scenes. “Fashion has always been about a dream, and I don’t like that. Here, fashion is the last thing you see. What you see first are the people.” Serre’s thinking about the site is akin to the way she thinks about her designs. Visit, spend time, come back, visit again, get to know what something means and what it stands for. Nothing should ever be fleeting, or disposable, gone in the blink of an eye.

Collage by Edward Kanarecki.

Would love to hear what you think!

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.