Versace is launching a new monogram this season. Named La Greca, it’s a take on the brand’s heritage Greek Key pattern turned trompe l’oeil in the genre of Goyard’s Chevrons or Moynat’s infinite Ms. In the film Versace released, in the middle of digital Paris Fashion Week, La Greca had been blown up into a massive wooden structure that framed a runway-style show. Here, models walked through monograms wearing monogram clothes, carrying monogram bags, and accessorizing with monogram jewelry. Monogram, everything! But somehow, it didn’t suffocate the actual clothes. Donatella Versace came up with a convincing proposal for a post-lockdown wardrobe: easy, smart, and real. Sci-fi fabric treatments and styling stuff like harnesses fused with 1970s silhouettes in a slightly retro-futuristic expression were backed up by sculptural streetwear shapes and little bionic dresses (Bella Hadid, Rianne Van Rompaey and Mica Arganaraz looked gorgeous wearing them). Donatella thrives creatively lately, delivering collections that are super-Versace, but as well true to herself.
Collage by Edward Kanarecki.