Fichu Pour Fichu. Marine Serre SS22

For the spring-summer 2022 collection entitled Fichu pour Fichu (“We are doomed”), Marine Serre pushes further her eco-conscious approach to fashion. Inspired by the ongoing state of flux the world is experiencing, the line-up focuses on reconnecting with others and our surroundings, and leading a life without the feeling of loneliness that comes with isolation. Accompanying the sustainable pieces, this season Serre delved even deeper into the power of film with Ostal24, a 13-minute short that transports us through interior and exterior worlds that could be situated somewhere in the past, present, or future. The title Ostal24, which means “house” in Occitan – a historical language spoken in Serre’s native region – grew from her belief that through sincere engagement with our primal instincts, we can create a sense of home wherever life takes us. “The most important thing for me is what people feel when they see Ostal24 rather than what they think,” Serre says. “I want people to feel the beauty and the simplicity of being together and finding joy in cooking, eating, dancing, yoga. And at the same time recognize that everyday we make choices that have an impact, so how can we be more responsible in the decisions we make? Fashion is about more than draping fabric and making a profit, it can be a place where we are free to take meaningful action.” And yes – those looks are made of upcycled towels and discloth!

Collage by Edward Kanarecki.

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