Ultra Lady. Louis Vuitton AW10

There are those collections in fashion history that just get better with time. For a while now, I’m absolutely obsessed with Louis Vuitton‘s autumn-winter 2010 – one of the best collections created by Marc Jacobs for the French maison. “And God Created Woman” announced the program, bringing up thoughts of the era of the young Bardot, of fifties-sixties wasp waists, and circle skirts. At the time, Mad Men was on everyone’s minds and TV screens (those were the pre-Netflix times…), and that same season, Miuccia Prada also went for the retro ultra-femininity. Jacobs’ collection was stark contrast casting-wise (lets not forget 2010 was peak time of the super-skinny-model standard) as the designer called on Laetitia Casta, Bar Refaeli, Catherine McNeil, Karolina Kurkova, and finally Elle Macpherson, all women whose physical attributes have acted as a disqualification for fashion show participation for years. The rehabilitation of the embonpoint was done with refinement. Marc framed it more as a fresh, feminine, ingenue look, with hair scraped back into high, bouncy B.B. ponytails; clean makeup; and square-toed, block-heeled pumps trimmed with flat bows. The show swung along prettily as a fountain sprayed and jolly fifties movie music played in the middle of the tented courtyard, creating that quintessentially Parisian atmosphere, a sense of all being right in the best of all possible cities to be appreciated as a woman. Not only the lady-like silhouette was the main focus – the charming details and trimmings exemplified the LV knack for classy detail, as in fur buttons, collars and glittery heels. I sometimes really miss Marc’s Louis Vuitton…

Collages by Edward Kanarecki.

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