Toned-Down. Ludovic De Saint Sernin AW22

For autumn-winter 2022, Ludovic De Saint Sernin took a slightly different path than usual. The new season pressed current Y2K generational fashion buttons, but also signaled de Saint Sernin’s design ability to think through what might come after that. A part of the thrill for him is belonging to the all-about-me self-invention of social media. So he walked in his own show – in a brown crepe open-necked shirt and matching flares, flanked by a couple of lanky lookalikes. “Welcome to my life,” he declared beforehand. “This is what I do. It’s about owning up to being who you are, your own muse.” He loved the fact that Gigi Hadid appeared in a big shirt and white boots, channeling “the Malibu girl going out in her boyfriend’s shirt. Like all the celebs I grew up with who were being chased by tabloid paparazzi in the 2000s – like Paris and Britney. “ Bella, as the finale, wore an almost sheer black chiffon halterneck dress “a bit like a nightdress. For when you have to go on the red carpet at the end of the day, but would really rather be in bed.” De Saint Sernin is known for his overtly sexy, libertine, gender-blurring crystal mesh bras and halters – and his signature cross-laced fly jeans. All of that was there, now logo’d with a LDSS sparkly print. He extended that further into body-con dressing for boys: a black leather miniskirt; a crossover jersey crop-top. But the big surprise in his collection was a whole other thing: minimal elegance in shades of brown and taupe (which instantly reminded me of a Jacquemus collection from a couple of seasons ago). Overcoats, a long bustier column dress, a brown shirt and skirt: luxurious oversized sweaters. It stood apart, in a preternaturally accomplished way. “I wanted to push the idea of daywear,” Ludovic concluded. “Because everyone’s doing mini-mini, as I have. But I thought it would be cool to go elegant and long.” It made for an glimpse of where de Saint Sernin, and his whole generation might be headed with their fashion desires.

Collage by Edward Kanarecki.

Would love to hear what you think!

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.