Lightness. Chloé SS25

Pardon my review absence for the last couple of days, but I was in Paris for fashion week. I’m catching up now – equipped with a much-needed, refreshed perspective on what’s going on in the industry, IRL. Let’s start with Chloé!

Chemena Kamali is on a roll. It’s her second full season at Chloé, and the way her take on the brand resonates with the industry – and clients who are literally storming the boutiques in Paris! – is a rare thing to see nowadays. Also, comparing to other designers this season, she presented a proper, summer collection that actually felt summer-ish. And just like in her confident debut, Kamali once again showcases her intimate understanding of Chloé’s history. Photos of Karl Lagerfeld designed collections were pinned to the mood board in her studio. Two of her most inspired lifts were the waist shapers of spring 1977 and the lace bloomers of spring 1978. Jackets – in sturdy workwear cotton or soft suede – gave the sensual lightness of these pieces a reality check. It’s good to see flou femininity back on Chloé runway – for some reason, Kamali’s predecessors thought it wasn’t the right thing to channel. But there’s a new sense of strength in these carefree girls and women wearing floral-bouquet-print dresses in cascades of ruffled chiffon.

And speaking of Chloé stores in Paris, here’s what I saw at the rue de Saint-Honore boutique: the perfect marriage between retail and art. Mie Olise Kjærgaard‘s absolutely beautiful paintings are exhibited across the entire space, perfectly matching the current season.