Something was definitely off about this Balenciaga outing by Demna. Not in a conceptual or ironic way – this would be make the collection spark with the designer’s signature knack for disruptiveness. What worries me is spring-summer 2025’s flatness of meaning behind the clothes. The models – who walked on an extra-long, wooden table – opened the show with lingerie, which was actually an illusionist layering of bras and garters on flesh-colored body stockings. Then, the collection shifted to Demna’s well-known twisted take on streetwear. Shrunken polos, garments made out of stitched together hoodies, well-worn baggy jeans… we all know this story. The finale was about eveningwear that was totally mild and whatever. The show was accompanied by a remix of Britney Spears’ “Gimme More“, the ultimate anthem of over-consumption of mass media and pop culture. When I heard it, my first thought was: Demna’s exhausted. We kind of all are.






Collage by Edward Kanarecki.
Don’t forget to follow Design & Culture by Ed on Instagram!
Hey, did you know about my newsletter – Ed’s Dispatch? Click here to subscribe!

