Intensity of Living Today. Lemaire Aw25

In Paris, once you had to stand in a long line to enter a Christian Louboutin or Chanel boutique. Today, those stores are relatively empty, and the (even longer) lines are now shaping in front of Lemaire and Buly 1803 stores. That’s really telling about the contemporary customers. And honestly – they’ve got taste.

Lemaire, the product of Christophe Lemaire and Sarah-Linh Tran‘s highly-coherent creative dialogue, is a brand that although makes big numbers, still feels like a safe, intimate space for people who feel their best in soft minimalist sensibility. For the autumn-winter 2025 co-ed show, the duo delivered what they do best: chic layering, no-nonsense outerwear, witty accessories, and body-skimming silhouettes inspired by Pina Bausch and Merce Cunningham’s post-rehearsal outfits. Tran said that the clothes sum up “the intensity of living nowadays.” Strokes of Almodovar-esque scarlet red made the offering feel exciting and livid. The Lemaire designers know what they’re doing.