Unfortunately, Demna’s soft launch at Gucci didn’t feel like the vitamin C boost I was hoping for as I’m fighting the traditional, September flu. Yesterday, I watched influencers and insiders bend over backwards to intellectualize and extract meaning from the former Balenciaga designer’s debut at the Italian, Kering-owned brand. The result? A soulless lookbook shot by Catherine Opie, awkwardly photoshopped into tacky frames (as one of my followers aptly noted, it gives serious Anna Dello Russo 2010 vibes). The clothes – Tom Ford-esque leathers, diva gowns, fur coats, silks in ‘Flora’ print – will be available in select Gucci boutiques next week. READ MY FULL REVIEW HERE.

Collage by Edward Kanarecki.
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