The sun-drenched hydrangea hill facing the ocean. The old-school seaside promenade where time seems to have stopped when Coco arrived in 1915. The dreamiest Hotel – once Empress Eugénie’s literal Palais. The Les Halles market, brimming with the best of Basque produce. The spaceship-shaped rock – or the Atlantic’s gate – that stands tall in the waters and eternally guards the town. Biarritz is a place very dear to my heart, shaped by many childhood summers spent here – idyllic, breezy, sounding like a Vanessa Paradis album. The moment it was announced that Chanel would present Matthieu Blazy’s first cruise collection here, you can imagine how thrilled I was. I don’t think I’ve ever wanted to attend a show so badly.

What Blazy presented was not what I expected. A couple of days ago, I posted two nearly forgotten campaigns by Karl Lagerfeld – from 2001 and 2003 – when he brought Chanel to Biarritz. The post went viral, and I found myself trying to manifest a collection that would reflect what modern-day women actually wear here: a well-fitted tweed jacket (their mother’s or grandmother’s), a vintage T-shirt, a pair of jeans, and a (very) lived-in Flap bag. Because Biarritz is about a certain duality: it’s both one of the most aristocratic and the most chill places in the world. You have Napoleonic chandeliers alongside surfers breaking records on towering waves. It’s a town of striking – and beautiful – contrasts. Matthieu’s collection leaned more toward a fantasy of what French resort wear can be. And I’m not mad about it. READ MY FULL REVIEW HERE.

Collage by Edward Kanarecki.
Don’t forget to follow Design & Culture by Ed on Instagram.

Hey, did you know about my newsletter – Ed’s Dispatch? Click here to subscribe.