Men’s – The Tourist. Loewe AW15


I want people to come here and like something – if you like one thing that’s great,” said Jonathan Anderson. “Nothing has to make sense together. I want people to just hone in on specific pieces. You have to let people have the freedom to do what they want.” This is why he doesn’t see this men’s collection for Loewe as a show presentation, but rather a place where people can come and see, feel and touch – like the Paris showroom. The Spanish heritage label, Loewe, went great revolution under Anderson’s androgynous wings. But for Loewe, opposite to his own namesake label, he thinks in a bit different way. “I’m obsessed with this idea of doing something and letting it go,” he explained. “You don’t own it anymore. It doesn’t matter anyway, as fashion eats into itself. When you inherit an archive, you start to realise that.” The collection itself, having that dramatic modern, felt not modern, but nostalgic. Those pants, jackets from 40’s… and these heroic wool ponchos and lambskin totes. I can’t really see anything in my personal taste, but the total outcome & concept feels enjoyably fresh and different.






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