Beach Happiness. Rosie Assoulin SS17


One thing’s sure so far – spring-summer 2017, in comparison to autumn-winter 2016, will be the season of optimism. We already had Altuzarra and Thom Browne to prove that with their joyous outings. Rosie Assoulin is another designers in the schedule, who looks for happiness in the world of fashion. We are so exhausted with reality’s perks. Why not just leave everything behind, and go to the beach with your colourful umbrella and a big, big hat?

With biodegradable packing peanuts resembling sand dunes, and sparse, potted palms all around the presentation’s venue, Rosie looked back at her Jersey Shore childhood while designing the new collection. Thinking of everybody’s beloved vacation symbol, umbrellas, she sent out a line of striped lurex dresses and over-sized pantalons. Those clothes are perfect for a summer escape – take the feminine, floral jumpsuit with ruffles, or a robe-dress in cream-white. “Have a nice day” t-shirt, styled with hippie pants, is cute and so not obvious! Also, to her summer wardrobe Assoulin introduces the first ever denim pants, kept in a cool, loose fit. Summer, please come back.







Oh, and I nearly forgot. The bags. The amphorae-shaped straw bag in multi-coloured stripes is your new alternative of a basic, picnic basket. “Ceramicists are very calming”, the designer confessed.




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