L’Église Saint-Merry, one of the most liberally oriented churches in Paris, was the show venue for Koché‘s spring-summer 2018 collection. But that’s not the first time when the brand chooses an extraordinary venue for their show – once it was an old passage, another time a huge city mall. Mostly places that don’t attract these fashionable Parisians, but certainly do breath with the ‘real’ Parisian air. But Koché isn’t just about unusual venues. Christelle Kocher‘s label rotates around the idea of twisting streetwear with couture sensibility – and her offer keeps on growing organically, from season to season. What’s new this time around from that emerging, talented designer? The most genuine idea of reusing football shirts and jerseys for a high fashion statement I’ve seen so far. Emirate Airlines logo and Chantilly lace were all there, in a spliced-together mid-length dress. Comparing to her last seasons, Kocher looks forward to more feminine silhouettes, adding more elegant gowns in geometrical silhouettes (the black one was especially very Cristobal Balenciaga) to her brand. Going new directions and experimenting is always a fine idea – but I think keeping true to Koché’s primary aesthetic sense is a good decision to take for the designer, as she progresses.
Collage by Edward Kanarecki.