Joy. Rosie Assoulin SS19


The fashion week calendar gets blurrier and blurrier with designers like Rosie Assoulin, who has presented her resort 2019 and spring-summer 2019 as one, fluent collection, long ahead of the usual schedule. The designer is planning to make two collections a year, keeping it at her pace – so, forget any ‘see now, buy now’ strategies here, or other confusing business tricks. For Assoulin, it’s the time that matters: to design and to produce her garments. And that’s quite visible, when you take a moment to look at the clothes.

For instance, a coat hand-painted with watercolours; intricately beaded midi-skirts. Note the pin-striped suits. As Vogue reports, “instead of engineering a print, each pinstripe was actually a space-dyed yarn that almost shimmered”. Indeed, not that simple as it seems. Not forgetting about the fantastic jug bags, one of Rosie’s well-known signatures among the New Yorkers. This time they come in even bolder colours. What makes Rosie Assoulin’s brand so distinctive is the joy and humour that are inseparable from the clothes. And what else could highlight that this season? The presentation’s venue, Raquel’s Dream House. It’s Raquel Cayre’s space, where the design lover exhibits some of the most iconic pieces – Masanori Umeda’s Tawaraya ring sits, Shiro Kuramata’s famously fragile Glass Chair and Ettore Sottsass’s Ultrafragola mirror, to name a few. A set that matches Assoulin’s arty gowns, skirts and outerwear just perfectly.


Collage by Edward Kanarecki.

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