When you’re a designer like Mona Kowalska, and you lead a brand like A Détacher, you don’t necessarily need a New York fashion week attendance. The success behind this label isn’t propelled by celebrities; a world-wide distribution across multi-brands; or even a perfectly curated Instagram feed. It’s all about one store in New York’s discrete Nolita (that as well sells hand-picked rarities, niche scents and vintage) and a loyal client-base that consists of female professionals that appreciate what Mona does. Kowalska celebrates the 20th anniversary of her brand this year, and her spring-summer 2018 look-book presents her brand’s pure quintessence. Balloon-sleeved dress, harem pants, stacked-heel boots in ecru, pleated skirts in abstract patterns, a loosely fitted blazer. Those are just some of the pieces that catch one’s eye while browsing the collection. A Détacher is as well-known for its knitwear – see that deconstructed, short-sleeved top. There’s also that logo print episode, but it isn’t as obtrusive as we know it at other brands. The collection was shot at the designer’s Brooklyn home. The model poses spontaneously, surrounded by artwork and books. It feels real. And it’s real. Kowalska’s fashion is intimate, but then, it’s made for wearing, not just for editorial styling. Conclusion: I’m sure that the label will continue to prosper for many, many years to come.
Collage by Edward Kanarecki.