Erdem’s resort 2020 lookbook was a collaboration with Ibrahim Kamara, a London-based stylist, who’s best pals with Madonna. They worked together with the photographer Sam Rock to create the sense of vibrance, energy and motion in the poses of the girls as they work their typically Erdem floral prints, billowy sleeve and headwraps. There’s more: over-sized bows, printed tights to match dresses, and polka dots (lately favoured by previosly mentioned Madonna, who wears the ones from Erdem while promoting Madame X). What stands out most? The ethereal, yellow gown, all embellished with floral motifs. Just beautiful.
Collage by Edward Kanarecki.