Men’s – Italian Goodness. Salvatore Ferragamo SS20

I’m still in absolute awe. Salvatore Ferragamo‘s spring-summer 2020 collection for men (and resort 2020 for women) was the best thing I’ve seen for a while in fashion. It was that good. No fashion show has ever been allowed in Florence’s Piazza della Signoria before. The view had to be really, really impressive, noting that the models walked in front of David. Plus, comparing to other shows we’ve seen this month, this one had a real sense behind the location: Florence is the company’s home. Now, fashion. Paul Andrew and Guillaume Meilland have already proved that they’re a good match for Ferragamo in their previous. But this one was their best. I fell in complete love with all the jumpsuits the designers sent down the runway – especially the one in deep purple, with a zipper and a belt at the waist. The perfect balance between utilitarian and Italian elegance. Something you would love to wear to your vineyard in Tuscany. I adored all the leather pants and shorts, too. The colour palette, mainly mint, lavender and ochre, was a dream. There’s beautiful tailoring as well as pajama pants. While using the so-called “rave” sunglasses sounds like trying too hard to impress the younger audience, here they looked properly cool. Just wow.

Collage by Edward Kanarecki.

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