Your Inner Child. Molly Goddard AW20

Freeing your inner child through fashion began this season at Alessandro Michele’s Gucci menswear and recently has also appeared at one of my favourite labels in London – Molly Goddard. In lieu of a press release, Goddard sent out a throwback London street style photo as the explainer for her new collection. First published in Fruits, the cult Japanese magazine, back in 1992, the image features just the kind of cool-looking dad and daughter duo you’d expect find on bohemian Portobello Road: him in distressed denim-on-denim and a baker boy hat, his insanely cute sidekick dressed in a tiny ruffled skirt over jeans and a chunky knit sweater. “The little girl is me!” said Goddard backstage at the autumn-winter 2020 show. “I remember those times growing up in Notting Hill so fondly, and really wanting to get dressed up for the market and all the characters who lived there.” In this joyful line-up, you could trace the influence of her toddler self, starting with an exploding blue taffeta dress that was layered over a salmon pink cardigan and worn with chunky creepers, then topped off with a beanie hat that was topped with a giant bow (the accessory of the season is here!). Then, things got even better: Molly’s signature tulle dresses in crayon kept on growing in size, while her sense of layering made it all look somehow… wearable. Goddard showed menswear for the first time this season, largely inspired by her musician-turned-fashion-PR boyfriend Tom Shickle. “He always moans that there’s nothing for him to wear, so I made a suit,” said Goddard, laughing. The retro-leaning checkered tailoring she created had a nerdy sway about it, something you could imagine Jarvis Cocker might have worn in the 1990s. One of these Fair Isle cardigans, please!

Collage by Edward Kanarecki.

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