In her last solo “show”, before Raf Simons enters the role of co-creative designer in the September collection (I really, really, really can’t wait for this match to finally happen!), Miuccia Prada delivered a collection that was absolutely 100% Prada vocabulary. “As times become increasingly complex, clothes become straightforward, unostentatious, machines for living and tools for action and activity.” So said the press notes for The Show That Never Happened, which was a digitally delivered group installation of five Prada-facing films by Willy Vanderperre, Juergen Teller, Joanna Piotrowska, Martine Syms, and Terence Nance. They were all made at the Fondazione Prada, the company’s museum of contemporary art collection and the place of all Prada events. The film – which ran consecutively with the addition of a quick final walk at the end before Mrs. Prada’s usual fleeting, half-lateral bow – came to 11 minutes, the ideal duration of a live fashion show. The collection was all about pure elegance, simplicity and a sort of detox from fashion noise. Many looks were identical to Miuccia’s autumn-winter 1995 show, which forever became the image of 90s Prada. Architectural, 1950s silhouettes mixed with a touch of feminine cliché (of course, done in Prada’s ugly chic manner) for resort, and smart, business ready tailoring with a touch of nylon for men’s summer – ta-da, a collection that really got me obsessed in the last few weeks of digital presentations. The press release continued with more food for thought chez Miuccia: “I think that our job as fashion designers is to create clothes for people, that is the honesty of it. That is really the value of our job – to create beautiful, intelligent clothes. This season, we focused on that idea: It is about clothes, about giving value to pieces. The clothes are simple, but with the concept of simplicity as an antidote to useless complication. This is a moment that requires some seriousness, a moment to think and to reflect on things. What do we do, what is fashion for, what are we here for? What can fashion contribute to a community?” As Prada and her peers (plus Raf Simons, of course!) work to anticipate how change alters the specifications of taste and clothes it will be fascinating to watch the architecture of fashion change too.
Collage by Edward Kanarecki.