Be My Baby. Molly Goddard SS22

It’s a baby-boom among fashion designers in London! Both Molly Goddard and Simone Rocha have returned to the new season with infants. Molly’s Frank was charming visitors with appointments at her studio this morning, while his mother was explaining how being pregnant made her “think about baby clothes” for the spring-summer 2022 season. In fact, it’s intrinsic to her origin-story as a Central Saint Martins fashion student: “My graduation collection was all based on blowing up the dresses I had when I was a child,” she said. That’s where her obsession with smocking grew. This was a woman-centric staring down, laughing at and toying with whatever toxicity might be meant by “Lolita.” The multiple meters of pink net which typically explode from this designer’s little baby-smocked bodices are definitely not for women who simper. There’s one of those dresses in her spring collection: a classic Molly Goddard party frock. More noticeable, though, is her diversification from full-on going-out clothes. Instead of a show, she shot a video in her studio which demonstrates what Molly Goddard people can wear all of the time. Excellent wide-leg jeans. Neon-bright Guernsey sweaters and Aran knit cardigans. Smocks to layer over track pants. Menswear – including flared trench coats, stripy sweaters and ballet flats. Next season, Goddard is aiming for a full runway show again. In the meantime, her baby-time has generated as much joy as ever, and possibly even more clothes that a lot of people will want to have in their lives.

Collage by Edward Kanarecki.

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