For The Champions. Lacoste AW20

Louise Trotter‘s take on Lacoste gets better and better with every season. Golf bags, kiltie loafers, and signature green crocodile logo were all over the autumn-winter 2020 – Trotter knows that a brand like this needs its codes to be nurtured continously – but there were other additions. The designer has not abandoned the brand’s tennis heritage for its neighboring sport at the country club – through these golf-inspired pieces, she is paying homage to René Lacoste’s wife, Simone de la Chaume, a champion golfer whose legacy has been overshadowed by her husband’s embroidered gator. In De la Chaume’s heyday in the 1920s, shin-grazing pleated skirts and deep-V knitwear constituted the on-green look for women; here, Trotter refigured these silhouettes to be lighter, breezier, and in flashes of pastel colors. Styled as total looks – according to stylist Suzanne Koller’s own wardrobe rules – these golfing ensembles had a quirkily modern feel without veering too far into costume. The colour palette of the collection was definitely one of the most inspiring this season. I think buyers and editors aren’t really taking the new Lacoste seriously. And they actually should: it’s great.

Collage by Edward Kanarecki.

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