A two-piece band from Berlin named Die Wilde Jagd performed during Lemaire‘s spring-summer 2018 fahion show, which was staged in an industrial garage space. Music, and specifically the one coming from Germany, played an important role for Christophe Lemaire‘s and Sarah Linh Tran‘s creative process this season. In a line of black and navy looks, suddenly a red cotton poplin overshirt emerged. “It’s super minimal,” Christophe said backstage. “I was really driven by all those German bands I loved from the ’70s and early ’80s, like Kraftwerk, this kind of stylish, German, super-normal thing.” Ah! The idea behind the unprecedented red came from “the cover of The Man-Machine. And the all-white look, that oversize zippered blouson and the sneaker boots, is a reference to La Düsseldorf.” Cultural context is all in fashion.
Back to the collection, Lemaire delivers its all time signatures for men, like perfectly tailored blazers, tank-tops for heatwave periods and spring-ready coats. The designers invited Portuguese craftsmen to produce the semi-closed sandals, making your grandpa’s footwear a thing to steal.
Collage by Edward Kanarecki.